Long Tail Keywords Rock

Internet and Affiliate Marketing Systems or How Will I be Paid?

If you do a basic review on Google examining the search phrase “Internet Marketing Systems” you are likely to be educated on the following topics: Pay Per Click, Pay Per Sale, Pay Per Performance, Pay Per Lead, Single and Multi-tiered Payment Plans, and Residual Income. While fascinating, they are NOT Internet and Affiliate Marketing Systems. More precisely they are plans of compensation to the marketer and a means of exchange of goods to the buyer.

So, what is the difference between an affiliatemarketing program and a system of compensation?

An Internet marketing system is: a structured plan representing a market in which a product(s) is identified and advertised, offered for sale, and includes an exchange device for transferring the product and the appropriate remuneration.

Basically, it’s what gets the customer the product and you the money when the advertising has persuaded the buyer that your market is valuable and the product(s) within worth purchasing.

This having been said and offered some change of terminology, we should cover the ways by which we get paid for our well thought out Internet marketing programs.

In review, an Internet and Affiliate Marketing Program consists of:

A market of goods
A product display-website or other “place” to see the goods

Pay Per Sale is the compensation plan most familiar to Internet marketers. In a pay per sale method the marketer is paid for a product or service.

Pay Per Performance is transaction that occurs only after a specific group of criteria have been met, specifically, a product purchase. This is a favored mechanism of merchants because they contribute no compensation to the Internetmarketer until such time as an item has actually been sold. All costs of advertising and of “herding” customers to a merchant’s site are borne by the Internet and affiliate marketer. If there is no sale, the merchant suffers no expense and the marketer must endeavor to convince customers to buy in order to cover his/her expenses.

Pay Per Lead is a system that doesn”t depend upon a sale to initiate payment to a affiliate marketer. Instead, a marketer is paid when a customer or “lead” lands on the site and completes a questionnaire. This kind of compensation method is based on a simple fee and is the same whether 2 or 200 people are sent to the web site. The fee for each will not change.

Pay Per Click is a well defined system of payment within the Internet and affiliate marketing industry. It most commonly takes the form of the Google AdSense or the Yahoo Publisher Network programs. The pay per click program necessitates that a website(s) host the AdSense or Yahoo “ads” on any of its web pages. Essentially, the product the Internet marketer is selling is the “real estate” on his/her web site. This is a method of “monetizing” your web page and is usually an additional income and not the primary source of Internet marketer income.

Multi-tiered and Residual Payments are the most sought after compensation plans because the income is a porlonged, or better, a constant flow of money. The main difference is one of duration. In the residual plan, the commissions can basically be endless. Affiliates selling to affiliates are the most obvious model. Affiliate “A” sells to “affiliate “B.” Affiliate “A” gets a commission every time Affiliate “B” makes a purchase, but not only that, if affiliate “B” sells to “C” and “D,” affiliate “A” gets a commission from all three. There are a limited group of products that use this compensation model but they are usually highly lucrative.

Affiliate marketing programs promote, advertise, and sell products. The compensation plan is a component of the Internet and affiliate marketing program.

Now let’s get out there and hock your products

Researching Long tail Keywords

A common understanding among marketers is that in order to develop a successful online company affiliate marketers need to be collecting or targeting hundreds of keywords. While this used to be true, it is without truth today.

This belief blocks marketers, sometimes new and seasoned alike, from coming to grips with the essential purpose. They expend an abnormal amount of time researching and culling through endless amounts of keywords, long tail keywords and variations of them. They are looking for the “Big Prize.” The simple truth is that you can look for too long. Don’t look for that perfect catch. Find a suitable niche and dive in!

As I indicated in the text above, there was a period when more was better. You simply identified as many keywords as you could and did your best to corral them on your site. It did work like that but it was a simpler time. Back when the Internet was young, you would fill your meta tags with them and it would lead to a better ranking and, of course, traffic.

This worked in the early years of this decade, but the heyday of money coming from heaven (or in this case, Google AdWords) is done. We need to adapt to the fact that the algorithm Google uses is much refined today.

The landscape of the Net has changed and in order to survive and then to make a profit at affiliate Marketing, we have had to adapt with it and also become more sophisticated in our methods. The term “targeted” isn’t just representative of the kind of traffic you want today, it also refers to your niche research and how you find the proper TARGETED keywords.

The strategy of loading your website with long tail keywords and seeing what kind of traffic they generated, a kind of wait and see approach, doesn’t have a chance of success in today’s modern Internet market. Much as a football team looks for weakness and exploit it with a good play, marketers are always looking for leg-up in the Net markets. And just like defense, Google seeks to counteract the play with changes in their operating plans and by the introduction of new or adapted scoring systems. They are wise to us but we are a pretty savvy lot as well!

What will get the job completed today is the long tail keyword. This is a group of words strung together that form a search, an idea or concept. A simple keyword is “Health.” If you input this keyword, you would find that a broad match would return over ONE BILLION pages. But if you were to run Health Care for the Elderly,” you have isolated a much narrower niche that returns far fewer pages. This is a long tail keyword and is usually expressed as a minimum of 2 and a maximum of ten words.

Long tail keywords allow you to control your niche. Yes, they have fewer searches and because of that fewer people looking, but these are hungry motivated searchers who are zeroing in on just what they want. And you as the marketer need to lock in as well on the right keyword groups so you can be there to satisfy your customers desires and then make one sale after another because you now dominate your niche.

This then is the image of today’s market: focused long tail keywords arrowing in on the exact need of a Internet market that you located and exploited. Using long tail keywords you can actually play in the playground of the “big industry dogs” because, from their vantage point, your niche appears insignificant to them; sometimes they are actually oblivious to the potential that we as Internet marketers can harvest right under their nose.

The time of using a bunch of keywords placed, lets face it, rather haphazardly on a site and gaining easy ranking and therefore traffic are HISTORY. We are now working and living in a much more sophisticated Net, and a market place that requires flexibility and vision of purpose. So go out there! Identify your long tail keywords, dominate and control your market and make mountains of money!

If you would want more information on how to locate long tail keywords and the computer programs related to finding you market, try Keyword Elite 2 and SEnuke. Both are wonderful products. SEnuke is the more robust in terms of things it can do, but Keyword Elite 2 excels at finding those critical long tail keywords.

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